تدوین مدل فرایند تجاری‌سازی دانش با رویکرد بین‌المللی در شرکت‌های آموزشی دانش‌بنیان

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترا، گروه مدیریت کارآفرینی، واحدعلی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

2 عضو هیئت علمی، گروه اقتصاد و مدیریت، دانشگاه گلستان، گرگان، ایران.

3 عضو هیئت علمی، گروه ترویج و آموزش کشاورزی، دانشکده مدیریت کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی، گرگان، ایران.

4 عضو هیئت علمی، گروه مدیریت، دانشکده مدیریت و حسابداری، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

چکیده

پژوهش حاضر با هدف ایجاد بسترهایی برای تجاری­سازی یافته‌های تحقیقاتی و عرضه دانش به بازار و جامعه، صورت گرفت و نتایج آن می تواند در راستای رشد فنی و اقتصادی و بالتبع افزایش رفاه اجتماعی در مؤسسات تحقیقاتی مؤثر واقع شود. نظر به رشد کمّی شرکت‌های دانش‌بنیان در کشور و لزوم چاره‌اندیشی برای تسهیل شرایط موفقیت این شرکت‌ها در رقابت جهانی، در مطالعه حاضر به ارائه مدل تجاری‌سازی دانش در شرکت‌های دانش‌بنیان پرداخته شده است. این پژوهش مبتنی بر فلسفه تجربه‌گرایانه بوده و با رویکردی قیاسی-استقرایی انجام شد. در گام نخست به غربالگری و شناسایی شاخص‌های نهایی پژوهش پرداخته شد. بر اساس تحلیل محتوای کیفی مصاحبه‌های تخصصی انجام شده در مجموع ۵۱ شاخص شناسایی شد. برای غربال شاخص‌ها و شناسایی شاخص‌های نهایی از رویکرد دلفی فازی استفاده شد. جهت سنجش اهمیت و اعتبارسنجی شاخص‌ها با تکنیک دلفی از دیدگاه خبرگان استفاده می‌شود. تحلیل داده‌های پژوهش با نرم‌افزار MaxQDA انجام شد. نتایج نشان دادنخست باید بر عوامل محیطی تأکید شود. آمادگی نهادی و خدمات حمایتی باعث افزایش ظرفیت کارآفرینانه می‌شود. همچنین سرمایه معنوی در کنار کیفیت شبکه بر قابلیت مدیریت کسب‌وکار تأثیر می‌گذارد. برای موفقیت تجاری‌سازی دانش در حوزه شرکت‌های دانش بنیان، وجود تسهیلات و اعتبارات حمایتی رقابتی برای تجاری‌سازی الزامی است.

کلیدواژه‌ها


عنوان مقاله [English]

Developing a Commercialization Process Model of Knowledge with an International Approach in Knowledge Based Companies

نویسندگان [English]

  • Afsaneh Arabi 1
  • Mahmood Reza Cheraghali 2
  • Mohammad Sharif Sharifzadeh 3
  • Mohammadbagher Gorji 4
1 Ph.D. student in Entrepreneurship, Faculty of Management and Accounting, Ali Abad Katool Branch-Islamic Azad University, Ali Abad katool, Iran.
2 Faculty member, Department of Management and Economics, Faculty of Human sciences, Golestan University, Gorgan, Iran.
3 Faculty member, Department of Agricultural distribution and education, Faculty of Agricultural Management, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran.
4 Faculty member, Department of Management, Faculty of Management, accounting, Aliabad katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
چکیده [English]

This study aimed to create a platform for commercialization of research findings and knowledge supply to the marketing and society, and its results can be effective in the direction of technical and economic growth and consequently increase social welfare in research institutions. Due to the low growth of knowledge-based companies in the country and the need to think of ways to facilitate the success of these companies in global competition, this study presented the business model of knowledge-building in knowledge-based companies. This research was performed based on empiricist philosophy and with a deductive-inductive approach. The first step was to screen and identify the final characteristics of the research. Based on the analysis of the qualitative content of the specialized interviews, a total of 51 indicators were identified. Fuzzy Delphi approach was used to screen the indicators and to identify the final indicators. Moreover, expert opinion upon Delphi technique was used to measure the importance and validate the indicators. Data analysis was executed with MaxQDA software. Finally, the results showed that environmental factors must first be emphasized. Institutional readiness and support services increased entrepreneurial capacity too. In addition, the spiritual resources extended with quality of the network also affected the ability to manage the business. For successful commercialization of knowledge in the field of knowledge-based companies, therefore, the existence of competitive support facilities and credits for commercialization is mentioned to be essential.

کلیدواژه‌ها [English]

  • Knowledge Commercialization
  • International marketing
  • Knowledge-based companies
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